Using CRM to diversify services and cross sell, enhancing the customer experience.
By strengthening the customer service relationships within Effective Energy, the business has been able to better understand the needs and requirements of individual clients. This has enabled the customer service team to gather information on further services and support that customers require; information that has been used to develop a strategy for service diversification. As a result of this customer feedback, Effective Energy has increased its services from retrofitting to energy procurement, commercial lighting and solar. Efficient lighting systems are an important consideration for businesses looking to reduce energy consumption, with a typical saving of 40% for businesses switching from traditional lighting systems to LED alternatives.
”The strong reporting features of CRM have given us much greater visibility regarding business accounts and market trends, meaning our staff now have access to unified data instantly, leading to improved insights regarding products. As our client base has grown, so too has the range of services we have been able to offer.”
”A positive of investing in Microsoft Dynamics CRM Online has been that we have not had to create an in-house IT resource to manage our application. Instead, our system is hosted externally with experts, and we always receive the latest updates from Microsoft to ensure that we are always on the most up-to- date version of the technology. We can scale CRM up and down with the business and this flexibility has enabled our team to continue to offer the best customer service at all times,” Graham Roddan adds.