With Microsoft Dynamics and Microsoft CRM, Gieves & Hawkes has better, faster access to information across the business information that’s helping the company control pricing, promotions, and stock.
”It’s great. Rich data is now available to store staff at the point of sale, giving them the tools to provide better customer service”, says Thompson.
Easily accessible live information
Gieves & Hawkes can see what is selling where and can make decisions in real time. Sales staff gain a lot of control. This makes them proactive and gives them a lot more confidence with customers, which in turn improves the customer experience, says Thompson.
Powerful, focused reporting
Staff can see any facet of the business as required for their roles, and make decisions accordingly. For example, they can find out in a couple of clicks which colour or size of an item is popular, and then order more. We can see how a store or sales team is doing, and help them if needed. We can be so much more proactive, says Thompson.
Centralised price and promotion control
All prices are held in the new system and can be controlled by head office. It’s easy to change prices centrally and even plan ahead. Staff are notified in advance, so everyone knows what’s going on.
Better stock visibility
Customers are more likely to buy something that isn’t in the store if they know exactly when Gieves & Hawkes can get it for them, or if it is available in another store. The company can now set automatic stock ordering when specific items need to be re-stocked.