Importantly, area sales managers now have an all-round view of each and every customer and all interactions with the customer so that they are better prepared for their site visits and telephone calls. They can also use the system to check whether all opportunities have been followed up and whether any potential sales have been missed, which in itself can help determine if further action is required.
By automating the process, productivity has improved across the business. In addition Polyco are actively and demonstrably delivering better customer service because pertinent information, and answers to the majority of queries are instantly available.
The system also enables efficiency savings. It reduces the administrative overhead as there is no longer any need to duplicate data because it all resides in a single database